DIGITAL MARKETING SPECIALIST - WNEM

Company: Gray Television
Location: Saginaw
Posted on: March 15, 2023

Job Description:

About Gray Television: Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.-- We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. About WNEM: At WNEM, it is our job and inherent desire to be the best local television station in the Mid- Michigan market and the #1 digital platform across the state , region and the country. We are committed to the highest standards of excellence in our local news, entertainment, information and public service programming. We have the top rated news station plus broadcast website. We are a Midsize market with opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity - qualities which help us earn and build trust with our viewers, co-workers and business partners. Job Summary/Description: If you've been looking for an opportunity that will allow you to make an impact, and a television station with unlimited growth potential, we want to hear from you! WNEM-TV, a Gray Television station, is looking for a results oriented Digital Marketing Specialist to join our sales team. This position will work closely with the General Sales Manager and Marketing Director, plus the Sales Team to help meet deadlines, schedule interviews for our integrated sponsorships in our lifestyle newscasts and clearly deploy information about our community franchises and station sponsorships. This is a fast-paced and rewarding career that requires digital and social media marketing experience, exceptional writing skills, attention to detail, strong organizational skills and time management. Duties/Responsibilities include, but not limited to: - Monitor campaign analytics tracking and digital marketing research.- Measurement and reporting of marketing activities and general website performance utilizing Google Analytics and other tools.- Collaborate with sales staff, creative services, news, and digital content team to integrate and execute sponsored station promotions.- Assist with client campaign performance presentations.- Collaborate with Account Executives and Sales Managers to develop digital marketing strategies that generate results.- Provide administrative support to the Sales Team and Sales Managers.- Assist in any other periodic marketing projects and tasks as required, including but not limited to lead capturing, scoring, managing/organizing/disseminating marketing collateral, social media copy writing, etc. Qualifications/Requirements: - Creative, digital savvy, enjoys collaborating and working in a positive, forward-thinking team environment.- Excellent copy writing and communications skills.- Social media content management experience.- Experience executing digital advertising campaigns including display, video, social and email marketing.- Experience with Google Analytics or other digital marketing analytics tools.- Proficient with Facebook, Instagram, Excel, Word, and PowerPoint. Interested applicants may go to , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter and references WNEM-TV/Gray Television Group, Inc. is a drug-free company Additional Info: Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training. Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge. As a condition of employment, Gray Television will require that newly hired employees, whether--part-time or full-time, be fully vaccinated against the coronavirus by the first workday to the extent permitted by applicable law unless you qualify for a medical or religious accommodation.

Keywords: Gray Television, Saginaw , DIGITAL MARKETING SPECIALIST - WNEM, Advertising , Saginaw, Michigan